I collaborated with Awesome Inc. during the visual development of the latest season of Welcome to Wrexham, helping define the illustration style for the campaign.
Our initial goal was to move away from the cleaner, vector-based look of the previous season while preserving the visual identity already established for the series. We explored a more tactile direction, combining graphic vector elements with hand-crafted textures, expressive linework and fluid shapes to bring a stronger sense of action and movement.
The following artwork showcases my contribution during the visual development phase, exploring the illustration style and graphic language developed for the campaign.
Many thanks to Awesome Inc., especially Craig Sheldon , Ashley Kholer, Joshua Spencer and the entire team for the opportunity and for having me on board.
